I rebranded the Musée Rodin in Paris into a dynamic identity. I designed a new logo, a type language, color palette, a brochure, and several pieces of brand merchandising. The tickets were designed by my group partner Madina Semenova. 

The goal of this rebrand was to bring more attention to the relatively unknown museum. The typography is current but references ornate styles popular during Rodin’s lifetime. The color palette is directly inspired by the natural colors found around the museum itself. A selection of Rodin’s iconic sculptures serve as the dynamic element and shine with only the negative space around them highlighted. Branding-wise, they speak for themselves.